Your customer care and the buying experience

Your customer care representative is your company’s buying experience. Your client’s customer care experience may be discouraging your readiest of buyers to go elsewhere.

It is a truth universally acknowledged that you are much more likely to sell something to someone who has already made a purchase from you than from any other target group. The reason is you have already invested time and effort to get this client’s trust and you have managed that successfully. Now this person will buy again from you more readily because the trust relationship has been established.

Return Clients are your best clients – client retention is key

The only thing that can now stand between you and your client is the level of customer care you are offering. Is your customer care putting your clients off, letting them down, do your existing clients have to work hard to buy a new service from you.

Make sure you put your best people at the ‘front line’ of your organisation. Your best trained people should be your customer care agents. They are the centre of your call centre success.

How can any company afford top notch customer care?